Our history timeline
How it started
The Hoseasons we know and love today began with one small boatyard on the southern broads owned and run by Oulton Broad harbourmaster Wally B Hoseason. (So no, it isn’t a made up name, it’s from the Norse “Son of Hosea”.) After getting rather good at selling his own holidays, Wally started to help out his boatyard neighbours - and Hoseasons Holidays was born.
Wally’s son James succeeded him as heir to the family business, giving up his career as a civil engineer. Under his inspired leadership, we would become a household name in UK holidays within the next two decades.
Happy to Help
Our first move into land-based holidays; we were pleased to help a handful of boatyard owners in marketing their riverside “holiday homes”. Many were little more than wooden huts, popular with anglers!
More on the Norfolk Riverside
Expansion of riverside holiday homes with the acquisition of the Thurman booking agency in Potter Heigham.
London gets the Message
The first-ever boating holiday ads on TV were trialled in the London region.
We spearheaded the explosion in UK self-catering, travelling the length and breadth of the country to find the best holiday locations in the UK for our customers.
What’s on TV?
We were first ‘on the box’ across the national network in Britain with our TV adverts for boating holidays and holiday parks. People still sing us those old jingles!
The Number to Call
Death of the coupon! We pioneered the telephone dial-a-brochure request service. By now most people were booking by phone, too.
Holiday parks fly off the shelves
Holiday parks took off to become our best selling holidays, ousting old-fashioned ‘hi-de-hi’ holiday camps as Britain’s family favourites.
Another No1 – the first computer reservations system for UK holidays. Out go the wall-charts!
Bonjour La Belle France
Our first overseas holidays….we cast off on the waterways of France.
Up Your Street
Hoseasons gets an early foot in the door for UK holidays, distributing brochures through high street travel agents for the first time. Customers still love our brochures and this year we printed over 2 million copies.
Roses Round the Door
Hoseasons Country Cottages was launched. Now we feature over 2300 hand picked properties in all the loveliest parts of Britain.
Click Here to Book
Hoseasons are the first UK holidays to be booked directly online. Today, over 35,000 of you visit our website everyday – that’s one every two seconds!
Long Service Award
By now awarded an OBE for his services to tourism, James Hoseason retired after almost 50 years at the helm of Hoseasons. At the turn of the millennium, we were leaders in UK self-catering, with over 12,000 places to stay and over a million holidaymakers a year.
Even Better Interaction
The new century saw the launch of our first fully interactive website. This meant visitors could see full details of their holidays online, make easy, fast searches, check availability and book. Progress and innovations have been continuous ever since to keep our site at the forefront.
A place in the sun
Hoseasons Villas with Pools offers our customers a fantastic new choice of villas, farmhouses, cottages and apartments throughout Europe.
The Freedom of the City
Hoseasons first web-only holidays – City Break Apartments are born. Now our customers can enjoy stylish accommodation, luxury facilities, lots of space and exceptional value for money – a fantastic alternative to hotels.
Get Set and Go With Us
With the Olympics around the corner, there is a “feel good, get active” mood in the air. And our new “Go Active Breaks” are the perfect opportunity to do that. We give you the chance to enjoy your favourite sports, kick-off a new interest or simply have fun and games together.
Lodges and parks in Europe is launched
With the ever increasing popularity of our UK parks and lodges programme, we have expanded our portfolio into Europe. Expect the same level of quality and service that has made our UK holidays so popular in Holland, Germany, Switzerland, Austria and Belgium!
Wyndham Worldwide aquired Hoseasons
Joining forces with other leading holiday brands, Hoseason is now part of The Hoseasons Group.
A return to TV advertising
Fronted by TV presenter and Legally Blonde star Denise Van Outen and shown nationwide the brand new TV commercial and supporting marketing campaigns represent the continuing commitment to drive the Hoseasons brand forward.