2014: Going exclusive
In 2014, our leaf logo brand refresh complements our ever-expanding portfolio of products, while our new strapline ‘A Better Place to Stay’ reflects our premier place in the industry. Capturing the magic of life under the trees, Wanderwood is launched in 2016, followed by a first class fleet of vessels in our exclusive Starboard collection. On land, Bouja offers boutique stays and our Hot Tub Heaven campaigns highlight our rejuvenating breaks for two. Brave, innovative strategies open new markets such as the LGBT community and outreach projects enrich the communities where we live and work.