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A better place to stay

Our story takes us from post-war Britain, and the quiet waters of the Norfolk Broads, to the dynamic, digital business we’ve become. Today, Hoseasons continues to lead the UK travel market and is chosen as a better place to stay by over 1.75m loyal customers.

It’s an entrepreneurial spirit that’s been here from the very beginning. Watch our video, or scroll down to find out more.

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1940’s: Starting out

1940’s: Starting out For post-war Brits, taking a holiday is a still a novel idea. But entrepreneur and harbourmaster, Wally B Hoseason sees the need for relaxing breaks and starts selling boating holidays on the stunning Norfolk Broads. And when he begins helping his fellow boat owners to do the same, Hoseasons Holidays is born.

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1950’s: Moving ashore

1950’s: Moving ashore James succeeds his father and his inspired leadership soon makes Hoseasons a household name. During this decade, on-land, riverside holiday homes are offered alongside traditional, boating breaks and the very first Hoseasons holiday ads are aired across London. Acquiring a local booking agency, our market expands.

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1960's Changing the face of travel

1960's Changing the face of travelWe discover the very best places to stay around the UK, offering new locations all across the country. Changing the way people holiday, we’re at the forefront of the self-catering holiday phenomenon which continues to rise in popularity throughout the sixties.

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1970’s: Pioneering ways to book

1970’s: Pioneering ways to bookWith growth comes change and we find exciting new ways to help people find their perfect break. We pioneer the telephone dial-a-brochure and the very first UK computer reservation system. And, also for the first time, holiday parks become our most popular destinations.

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1980's: Moving abroad

1980's: Moving abroadTaking to the continent, we start to offer boating breaks along the waterways of France, before expanding our continental holidays in Holland, Denmark and Germany. Closer to home, our brochures hit the shelves of high-street travel agents, with a record-breaking two million print run.

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1990's: Offering even more

1990's: Offering even moreWe launch our new Cottage Holidays collection and become the first UK holiday company to offer bookings online. Going digital means 35,000 customers visit our website. After 50 years of service, James retires - the proud recipient of an OBE - having built a business at the forefront of the UK self-catering industry: with 12,000 places to stay and over one million customers a year.

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2000’s: Welcoming change

2000’s: Welcoming changeWe move into the new millennium with a fully interactive website, offering fast search and easy booking. Our bluebird logo gets a makeover and we offer self-catering Citybreaks and European pool-side villas in the sun. 2008 sees our first specialist collection, Autograph lodge holidays, launch – offering luxury lodge accommodation with bubbling hot tubs.

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Early 2010’s: More exclusive brands arrive

Early 2010’s: More exclusive brands arriveNew specialist and exclusive collections bring even greater choice: outdoor-bound Go Active (2010), luxury, family-focused Evermore (2012) and our cosy Daisy Door cottages (2013). A fresh, new TV campaign launches featuring Denise Van Outen.

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2014: Going exclusive

In 2014, our leaf logo brand refresh complements our ever-expanding portfolio of products, while our new strapline ‘A Better Place to Stay’ reflects our premier place in the industry. Capturing the magic of life under the trees, Wanderwood is launched in 2016, followed by a first class fleet of vessels in our exclusive Starboard collection. On land, Bouja offers boutique stays and our Hot Tub Heaven campaigns highlight our rejuvenating breaks for two. Brave, innovative strategies open new markets such as the LGBT community and outreach projects enrich the communities where we live and work.

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Heading into the future

Proud of where we’ve come from, we’re excited about where we’re headed. The UK travel industry is an ever-changing landscape, and we’re always finding new ways to offer the best possible service and value for money to our customers, while developing, supporting and inspiring our employers and business owners. With the same shared passion for offering customers something new, we continue in Wally and James Hoseason's footsteps. Never standing still, we remain a better place to stay.


Hoseasons is a trading name of Awaze Vacation Rentals Ltd. Registered in England and Wales.

Company Registration Number: 00965389. VAT Registration Number: GB 598 22 99 77. Calls may be recorded for training purposes.